Is Indiegogo a “No No?” My Journey Thus Far… or “A Beginner’s Adventures in Crowd Funding”

The Adventures of TasteeBQ

By Mick Brown

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Oops I did it again… To recap, I am somewhat new to Blogging and am definitely a Freshman to the world of Crowd Funding and to Indiegogo.com. It could just be “the jitters”. However, completing the list of suggested Tasks to properly launch an Indiegogo Campaign is about as doable of making your video go Viral. Not to mention, my “day job” is getting a new product out for Memorial Day and preparing the Catering company for BBQ Season.

My jaws are so wide open, I can’t even bite. Let alone chew all of it. [A deconstructed recipe for “Biting off more than you can chew.”] With 2 Weeks in and 17 Days to go, here are the highlights of: 

“A Beginner’s Guide to Crowd Funding (on Indiegogo)”:

1. Software is Easy to Use- If you can do WordPress, the software is quickly usable to set up the Pages…

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Ham It Up! With Superfoods for the Holidays- Easy Recipe for Orange Smoked Ham

The Adventures of TasteeBQ

 

Image Smoked Ham with Raspberry Orange Glaze is perfect for Holiday gatherings, Brunch or Buffets.

Sounds strange doesn’t it? Turning Ham into a Superfood… You may be surprised to hear that many of the delicious Spices that we traditionally use with Ham are thought to pack extra nutrition. Cinnamon is used as a Medicine is some cultures for it’s antiseptic and blood healing properties. Nutmeg and Allspice are also supposed to good for pain relief. Cloves are said to be endowed with high levels of natural antioxidants.  The Fruit we use for Glazes can also be of the Superfood variety: Pomegranate, Orange, Raspberries, Cranberries, Pineapple, etc…

Ok let’s face it. Ham will never be considered a Superfood. But it tastes Super Good to those of us who can eat it. Because many Hams already come pre-cured with plenty of Salt, there is no need to add a lot to your seasonings. Also, by marinating it in…

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Should I Stay or “Indiegogo” to the Gluten Free Expo?

#heroicbbqpopcorn

HEROIC! BBQ Popcorn with and without Nuts. Tasting held at Los Angeles Economic Development Committee Meeting in March 2014.

Some will say “It’s about time”, but how do you sum up your life on one page?  Still, I finally got around to adding an About (me) Page for BBQ Catering Confidential. It is still a work in progress, but is good for now. In other news, we recently decided to have a go at Indiegogo.

Indiegogo what? Some may ask. [It was me (asking) about six months ago]. Of course, most people have heard of Kickstarter.com, where Celebs go for help funding their movie projects. Indiegogo is supposedly the second most popular crowd funding site. It gives campaigns the advantage of collecting any pledged funds, even if they fall short of the specified goal. If anything, Indiegogo may be good practice in case we decide to do the big Kickstarter show in the future.

#heroicbbqrub

HEROIC! comes in 2.5 oz. and 5 oz. bottles. Popcorn not included.

Here,  I should quash any rumors that the Rub company is in trouble. Au Contraire, it is just getting started. We plan to be in more Retailers than ever by Memorial Day 2014. However, it is true that when launching a Brand, the start-up costs keep rolling in. Long before you have a chance to sell the thousands to units to cover them.

The Gluten Free Expo is a great opportunity that I just heard about. Having never been to a Gluten Free Expo, or sponsored a booth, it will  be a learning experience. Will definitely let you know how it goes. However, the event isn’t until June 7th, which may be too close to the 4th of July to add many more Retailers. As much as I’d like to go, the current budget is better spent on Memorial Day promotions. Big Retail Contacts made in June may not become active until Summer 2015.

Enough “Business Strategy” session. Anyway, I will keep you posted on the Indiegogo Campaign. If nothing else, it is a good opportunity to present what the company is all about on one page. And it led to us creating our first professional video, starring yours truly. Check it out when you have a chance.

Also, we got a chance to create a new line of swag from American Apparel that (for now) is exclusively available through the campaign. Also, there are Gift Certificates for Catering and BBQ Cooking Lessons from Tastee BQ Grilling Co.

#heroicmerchandise

Campaign Perks include Long Sleeve T-shirts from American Apparel, Aprons and unique BB Caps.

I am still playing catch-up, having recently returned from a trip to Chicago. Will get you dispatches from there soon. The overall report is that Food is just fine in the Windy City. Along with making some contacts and visiting family, I got to come face-to-face with an important piece of my family Food History. They showed me a 1956 ad from my father’s yearbook promoting the Friendly BBQ Cafe owned by my Grandfather in Longview, TX. You can see it and more on the new About page. Until next time, Eat and Be Well.

Mick Brown is a Food Blogger/Purveyor based in Los Angeles, with over 30 years BBQ and Grilling experience. Aside from Catering, his passions are creating Easy Grilling Recipes and searching for the World’s Best Flavors. General Manager of Tastee BQ Grilling Co. and the new California Gold BBQ Rubs. He is also author of web serial blog “The Adventures of Tastee BQ.” Email- Mick@TasteeBQ.com

LINKS

Indiegogo Campaign- https://www.indiegogo.com/projects/get-heroic-to-the-gluten-free-expo-june-7th-in-pasadena-ca/x/6670233

Website http://www.californiagoldrub.com/

Blog http://cagoldbbqrecipes.wordpress.com/

Recipes http://californiagoldbbqrubrecipes.wordpress.com/

Facebook https://www.facebook.com/CaliforniaGoldBBQRubs

HEROIC! Product Press Release http://www.prlog.org/12289136-california-gold-bbq-rubs-introduces-the-worlds-1st-heroic-gluten-free-bbq-rub-with-superfoods.html